36 FIRST-TO-MARKETS IN 2023

Textar introduces 193 new products in 2023, including an impressive 36 first-to-markets

TMD Friction identified 36 instances in which its aftermarket brand Textar was the only premium braking brand offering brake pads and discs for a specific automotive application in 2023, proving the top speed and availability of the brand’s aftermarket solutions. In total, the brand brought nearly 200 products to market in 2023.
Premium braking brand Textar introduced 193 new products to the automotive aftermarket in 2023, including 36 first-to-markets. This means that in 36 instances, Textar was the only brand to offer premium braking solutions for a specific automotive application. These included products for Mercedes, BMW, Porsche, Land Rover, and more, and covers both passenger and commercial vehicles.

“We know availability is the top deciding factor leading to the purchase decision for aftermarket automotive parts, so with our Textar brand, we are constantly striving to ensure maximum speed to market and availability of our products, while at the same time never compromising on quality,” says Marco Loth, Vice President Global Category Management, Sales & Trade Marketing at TMD Friction. “By constantly developing new products and by cleverly managing stock, we are proud that 36 of our new product introductions were the only premium option available at the time of release, placing us head and shoulders above our competitors. Our customers know they can trust us to deliver top-quality aftermarket solutions. This and more is what contribute to making TMD Friction the world’s number one friction expert.”

Textar: premium OE-quality braking
Textar provides premium OE-quality braking for all car parc requirements, today and tomorrow. From super-minis to heavy-trucks, over hybrids up to electric vehicles, Textar offers the best coverage for the European car parc: 99.36 per cent of the European car parc, including 99.12 per cent of electric vehicles.

Always innovating
The experts behind Textar are constantly developing new parts as soon as new vehicles hit the market. The 193 new products for the aftermarket in 2023 included 56 brake pads, 44 discs and 93 other products such as brake drums, shoes, sensors and warning contacts for both passenger cars and commercial vehicles for the aftermarket.

With OE premium brands such as Textar and Pagid, more than 140 years of braking experience, and more than 50,000 mixtures developed to date, parent company TMD Friction is one of the world’s leading manufacturers of brake friction materials to the automotive and brake industry.