#TeamTextar is looking for “teammates
Everyone is looking forward to the summer’s major sporting event and both the teams and fans are in full swing with their preparations. Brake specialist TMD Friction is also involved and is putting together an international “Team Textar” for the first time: Dealers, garage professionals and their customers – regardless of nationality or language – are therefore being called upon to become part of the team by designing their individual player cards in a style that’s reminiscent of the trading cards we all know. In addition to all the fun that’s involved, the participants can win attractive prizes. The campaign starts on 30th of April and runs until 15th of July.
At the TeamTextar website, participants can create their own player card in just a few clicks. All they need to do is upload an image of themselves or snap one directly with the selfie function. The images are automatically provided with a Team Textar jersey. A selection of funny options such as wigs and sunglasses is also available to decorate the image with. Last but not least, the participant chooses both a country and a player name. After entering their contact info, they will automatically be entered in the competition with their player card.
Eleven winners will be selected throughout a lottery to form the final line-up of #TeamTextar, and each of them will receive one of the eleven main prizes such as a Playstation 4 Pro VR Bundle, an iPad Pro, a Weber Genesis II Grill or a GoPro Hero 6. Also, 111 mini Textar footballs will be raffled off among all the participants.
Those who share their player card with the hashtag #TeamTextar on one of their social media channels like Facebook, Instagram or Twitter will also have the chance to win one of eleven BeatsX headphones.
Sabine Brühl, Group Creative Marketing Manager at TMD Friction explained the idea behind the campaign: “Sport connects people across all borders. With #TeamTextar we’re also uniting people from all over the world – from the manufacturer to the customer. The purpose of #TeamTextar isn’t just to draw attention to our product range. The focus is on the faces of people who either work with Textar products every day or rely on them. In one way or another, we all feel connected to the Textar brand and share a common guiding principle: the idea of quality and safety.”