Automechanika 2018: TMD Friction sets on its global presence and a varied brand portfolio

TMD Friction will attend the Automechanika trade fair this year under the slogan “This is our world”, held from 11-15 September 2018 in Frankfurt am Main. With this slogan, the brake pad specialist emphasises its global presence in the spare parts market while also presenting its own brand world. The 300 square metre stand (B80) is located in Hall 6 and presents the whole portfolio offered by TMD Friction to meet the diverse needs of its customers in the global spare parts market.

As a leading supplier and innovative partner for international automotive and brake manufacturers, TMD Friction brings its expertise to the aftermarket and offers a wide range of products for cars and commercial vehicles.

This year, the brands Textar, Don and Nisshinbo will be in the spotlight at Automechanika. While Textar is synonymous with OE quality and quick rollout in the spare parts market, Don is primarily aimed at vehicles that are at least five years old. Don now not only offers products for commercial vehicles but has started catering for normal passenger cars too. The Don passenger car range comprises a total of 600 product references for brake pads as well as the associated program of brake discs. Product references for light commercial vehicles will be adopted in the next stage of the program.

Alongside the premium OE brand Textar, and Don as a brand for cost-conscious customers, the brake pads offered by OE brand Nisshinbo, are specifically targeted at Asian vehicles driven outside of Europe. Nisshinbo products are already available in the Russian market as well as in the Middle East, Africa, Central America, the Caribbean and in some countries in Asia. In future, the Nisshinbo brand will gradually be rolled out in even more markets. Visitors to the TMD Friction stand will be able to visualise which products are best suited for which purposes.

“Automechanika in Frankfurt is one of the most important industry events and therefore one not to be missed. TMD Friction is based all over the world, so we are also part of the Automechanika in for example Dubai and Moscow. With the slogan “This is our world” we aim at spreading the word about our brand portfolio across all borders.”

– explained Bob Lightfoot, Executive Director Sales Europe & Marketing & Communications at TMD Friction

As one of the world’s largest manufacturers of brake pads, TMD Friction can be found everywhere its customers are located. The company runs 15 production sites and seven centres for research and development all over the world. TMD Friction recently opened a new warehouse outside of Shanghai with a floor space of 47,000 square metres, which means customers based in mainland China will now have even quicker access to spare parts. The new site adds to the existing warehouse facilities in Leverkusen-Hitdorf (Germany) and Riga (Latvia).